STEP 5: Choosing and enabling a payment method and platform
Also known as a payment gateway, this is the tool that allows a purchase and sale to be made digitally, connecting a bank account with the corresponding payment processor. Currently there are various options, so it is necessary to research and select the platform that best suits the needs and characteristics of the digital piece. Some options may be: Paypal, Stripe, Redsys, among others. Direct banking transactions can also be explored, but it will depend on the rules established in each country.
More specific competences for this point are:
Budget control is required to select the platform according to the project.
Necessary skill, especially when there is such a wide offer.
On this occasion, it is not enough with the information you have, but also to make the decision that goes according to the project.
In case the presentation is free of charge, you can omit this point.
Finally, you should also consider at this stage the implementation of the communication plan and strategy. As previously pointed out, if there are no professionals in the area that can be hired or involved, it is the production team who will have to take on this role.
