STEP 2: Creation of digital dissemination channels

Currently, there are several social networks, which can serve as a platform for the dissemination of both the creative material and the company itself. You will have to consider the characteristics of each social network (finding out which age group mostly use it, what type of codes are used, etc.) in order to get the most out of it. Likewise, most of these networks have “commercial profiles” options, which are precisely designed for sales and dissemination, but which have an added cost. However, if you do not have the budget for this, you can still take advantage of the free accounts. Some of these networks are:

Social Media

Facebook, Instagram, Tiktok, Twitter, Snapchat, Blog,Twitch, Whatsapp, etc.


Websites related to the performing arts or digital billboards depending on the country

Computer or mobile

Tool for research and ordering information.

Internet access

Digital platforms to be used

Necessary for the development of the staging.

Social media

Platforms where dissemination will take place.

The competences, in addition to the transversal ones, which are required for this step, are:


The relationship between the data obtained in the previous step and the information on the platforms will be necessary.

Planning and organisation:

In carrying out this step, the overall project timeline and deadlines must be taken into account.

After the creation of the profiles and virtual accounts mentioned above, you will have to create the graphic pieces to be published and disseminated in an organised way which is fully explained in the following step.