STEP 2: Creation of digital dissemination channels
Currently, there are several social networks, which can serve as a platform for the dissemination of both the creative material and the company itself. You will have to consider the characteristics of each social network (finding out which age group mostly use it, what type of codes are used, etc.) in order to get the most out of it. Likewise, most of these networks have “commercial profiles” options, which are precisely designed for sales and dissemination, but which have an added cost. However, if you do not have the budget for this, you can still take advantage of the free accounts. Some of these networks are:
The competences, in addition to the transversal ones, which are required for this step, are:
Analytical:
The relationship between the data obtained in the previous step and the information on the platforms will be necessary.
Planning and organisation:
In carrying out this step, the overall project timeline and deadlines must be taken into account.
After the creation of the profiles and virtual accounts mentioned above, you will have to create the graphic pieces to be published and disseminated in an organised way which is fully explained in the following step.
